| PRESS RELEASE MY LITTLE PONY Holiday Film to Premier at Special Family Matinees Nationwide PAWTUCKET, R.I.--(BUSINESS WIRE)--Sept. 29, 2005--MY LITTLE PONY, a girls lifestyle brand for more than two decades, makes its nationwide movie theatre debut this holiday season through an initiative between the Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc. (NYSE: HAS - News ) and Kidtoon Films. From October 1 through October 23, the MY LITTLE PONY film, MY LITTLE PONY: A VERY MINTY CHRISTMAS will be screened at weekend matinees at theatres across the country via the Screenvision digital network. Attending children will receive a MY LITTLE PONY party hat and favor for a before-the-show Pony Party. During the family-oriented screenings, the audience will watch as MINTY embarks on a seasonal adventure, trying to save Christmas for all of her friends. The 44-minute film, from Hasbro and Paramount Home Entertainment, will also be available on DVD after its theatrical run at retailers nationwide on October 25 for the suggested price of $16.99 (VHS $9.95). "The MY LITTLE PONY brand continues to grow on a national and global basis, and reaches an even broader audience with the addition of entertainment," said Bryony Bouyer, senior vice president for the Hasbro Properties Group. "Our relationship with Kidtoon Films extends the pony experience for girls as their favorite friends come to life in theatres." MY LITTLE PONY: A VERY MINTY CHRISTMAS is one of the new movies in Kidtoon Films' G-rated movie series. Kidtoon Films releases family-friendly films to increase the frequency of G-rated entertainment at local theatres. Two Hasbro movies, TONKA: Tough Truck Adventures and CANDY LAND: The Great Lollipop Adventure, have been a part of this successful program in the past. "Both children and families around the country have shown great excitement toward the Kidtoon Films matinee program, with nearly 100 percent of attending parents saying that they would like to return to another G-rated matinee with their kids," said Michele Martell, senior vice president of Kidtoon Films. "Working with the Hasbro Properties Group and Screenvision allows us to bring new entertainment based on classic, wholesome brands like MY LITTLE PONY to the big screen for young fans." MINTY and friends make their way into other lifestyle channels for young girls. In publishing, HarperCollins will release A VERY MINTY CHRISTMAS reusable sticker book, and Bendon Publishing will have coloring and activity books. Through Tokyopop's Jr. Cine-Manga, a VERY MINTY CHRISTMAS story will be available this fall. For young music lovers, Genius will release a MINTY CHRISTMAS music CD, and bath time is fun with MINTY bath sets from Cosrich. All MY LITTLE PONY toys, like the SINGING MINTY plush, will be available through Hasbro. For a list of theatres showing MY LITTLE PONY: A VERY MINTY CHRISTMAS weekends in October, visit www.kidtoonfilms.com . ABOUT MY LITTLE PONY The MY LITTLE PONY property has an ever-growing legion of fans around the world who love to immerse themselves in a magical world where fun and friendship not only reign, but entertain. Since the brand's relaunch in the fall of 2003, more than 20 million ponies have reached the U.S. marketplace and eight million MY LITTLE PONY books have been sold. Through a wide array of products from more than 130 licensees worldwide, MY LITTLE PONY is truly a lifestyle experience for little girls. For more information on MY LITTLE PONY visit www.mylittlepony.com . ABOUT HASBRO PROPERTIES GROUP The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE: HAS - News ), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, DUEL MASTERS, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences. ABOUT KIDTOON FILMS Kidtoon Films theatrically distributes new G-rated animated movies for kids nation-wide on a regular basis, with a different movie released each month, providing parents with a reliable source of kid-friendly entertainment in the movie theatres. For more information, please visit www.kidtoonsfilms.com . ABOUT SCREENVISION ( www.screenvision.com ) Screenvision provides cinema-marketing solutions to its advertising clients through on-screen sight, sound and motion (Cinema Spots), still image advertising (Cinema Slides) and in-theatre promotional opportunities (Cinema Extensions). Screenvision is a national leading cinema network, exclusively providing Cinema Spots to advertisers on more than half of the nation's available movie screens. Screenvision's overall reach spans 95 percent penetration in all 50 states, 44 percent of all screens in A&B counties and 50 percent of total admissions. On the regional level, the company's Screenvision Direct business unit offers Cinema Slide and promotional opportunities to small and mid-sized businesses in local markets around the country. In addition to its U.S.-based operations, Screenvision has an extensive pan-European presence. Screenvision is a joint venture between ITV plc (LSE: ITV - News ), the U.K.'s leading free to air commercial television broadcaster with divisions operating television and cinema advertising sales and one of Europe's largest commercial television production businesses as well as a major distribution business exploiting an extensive film and program library; and Thomson (Euronext: 18453) (NYSE: TMS - News ), the world leader in integrated solutions (technologies, equipment and services) for the entertainment and media industries. ©2005 Hasbro. All Rights Reserved. |