| PRESS RELEASE HASBRO INC. MY LITTLE PONY: THE PRINCESS PROMENADE January 6, 2006 - Woodland Hills, CA - The newest MY LITTLE PONY adventure, MY LITTLE PONY: THE PRINCESS PROMENADE, will make its theatrical debut in January 2006 as part of the successful Kidtoon Films G-rated matinee series, in conjunction with Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS). From January 7through January 29, 2006, MY LITTLE PONY: THE PRINCESS PROMENADE will be screened at weekend matinees at theatres across the country through Kidtoon Films via the Screenvision digital network. Participating theatres include National Amusements, Mann Theatres, Colorado Cinema Group, Dickinson Theatres, Rave Motion Pictures, and Malco Theatre Group.MY LITTLE PONY: THE PRINCESS PROMENADE takes MY LITTLE PONY fans on an exciting springtime adventure when the ponies discover a 1000-year-old secret, and learn what it means to really be a princess. The fun continues as each child attending will receive a MY LITTLE PONY gift following the screening.. "We are happy to be able to offer MY LITTLE PONY fans a chance to experience a new charming adventure on the big screen through Kidtoon Films' matinee program. Our October release with Kidtoon Films of MY LITTLE PONY: A VERY MINTY CHRISTMAS, was popular with audiences everywhere," said Bryony Bouyer, senior vice president for the Hasbro Properties Group. MY LITTLE PONY: THE PRINCESS PROMENADE is the latest theatrical matinee to be released by Kidtoon Films, which specializes in bringing new, G-rated animated movies to theatres for kids and families at weekend matinees. Recent Kidtoon Films' events include the newest Tom & Jerry movie, The Fast and the Furry , Scooby Doo in Where's My Mummy? , My Little Pony: A Very Minty Christmas , and Noddy Saves Christmas as a double feature with Candyland: The Great Lollipop Adventure . "Releasing new, high-quality G-rated movies for families to enjoy together at their local movie theatre is a win-win for audiences, exhibitors and property owners alike," said Michele Martell, COO of Kidtoon Films. "MY LITTLE PONY: THE PRINCESS PROMENADE gives kids a chance to experience the thrill of the big screen with an adventure made for them." MY LITTLE PONY: THE PRINCESS PROMENADE will be released on DVD and VHS by Paramount Pictures Home Entertainment on February 7, 2006. The DVD and VHS include a bonus episode "A Charming Birthday," two sing-a-longs to "Breezie Blossom" and "A Princess is in Town" and an animated short, "Pinkie Pie's Lady Bug Jamboree." The MY LITTLE PONY property has an ever-growing legion of fans around the world who love to immerse themselves in a magical world where fun and friendship not only reign, but entertain. Since the brand's relaunch in the fall of 2003, more than 20 million ponies have reached the U.S. marketplace and more than 12 million MY LITTLE PONY books have been sold. Through a wide array of products from more than 130 licensees worldwide, MY LITTLE PONY is truly a lifestyle experience for little girls. For more information on MY LITTLE PONY visit www.mylittlepony.com . For a list of theatres showing MY LITTLE PONY: PRINCESS PROMENADE weekends starting January 7 th , 2006, visit www.kidtoonfilms.com . ABOUT HASBRO PROPERTIES GROUP ABOUT KIDTOON FILMS
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